The Art of Selling Prints
WEEKLY NEWSLETTER BY VINCENT ROMMELAERE
Practical insights on selling photography prints online. 10,000+ orders sold on Shopify.
About the author
I'm Vincent Rommelaere, a landscape photographer based in Sydney, Australia. In 2018 I built a Shopify store called Australia Unseen and started selling prints. I didn't have a huge following or any major awards. I just treated it like a real business, taught myself how to run ads, got an e-commerce coach, and kept learning. Eight years and one pandemic later, I've shipped over 10,000 prints and books to people all over the world. This newsletter is where I share what I've learned along the way.
What to expect
One email a week. Each one covers a single topic, things like:
Why selling art is different from selling anything else
Getting someone to buy a $1,000 print without ever speaking to them
Stop worrying about likes on Instagram
The biggest myth about print paper
My favourite trick for getting great reviews
Why your email list is worth more than your follower count
Subscribe for free
Plus get the Print Sales Checklist, everything I'd set up if I were starting my store from scratch today.
Free. No spam. Unsubscribe anytime.
In 2026, Australia Unseen crossed 10,000 orders on Shopify. There was a lot of trial and error and today I share all of it in this free newsletter.
Go from photographer with great photos to running a print store that generates consistent income.
