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The lessons behind 10,000 print sales.

Practical insights on selling photography prints online — from someone who has actually done it. One topic per email. No fluff, no theory you can't use.

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The Author
“In 2026, my store Australia Unseen crossed 10,000 orders on Shopify. There was a lot of trial and error — today I share all of it in this free newsletter.”
Vincent Rommelaere
Landscape photographer · Sydney, Australia
What to expect

A different topic every email.

No drip sequence on repeat. Each one stands on its own and is something you can act on the same day.

01 Why selling art is different from selling anything else
02 Getting someone to buy a $1,000 print without ever speaking to them
03 How to stop worrying about likes on Instagram
04 The biggest myth about print paper
05 My favourite trick for getting great reviews
06 Why your email list is worth more than your follower count
Meet the author

I'm Vincent.

I'm a landscape photographer based in Sydney, Australia. In 2018 I built a Shopify store called Australia Unseen and started selling prints — with no big following and no major awards to lean on.

So I treated it like a real business. I taught myself to run ads, hired an e-commerce coach, and kept testing what actually made people buy. Eight years and one pandemic later, I've shipped over 10,000 prints and books to people all over the world.

This newsletter is where I share exactly what worked — the offers, the pages, the emails — so other artists can skip the years of guessing I went through.

10,000+
orders shipped worldwide
8 years
selling prints online
Sydney
Australia · est. 2018